Case:
Honest
Barber

Brand Positioning +
Story & Messaging +
Video Production +
Identity Design +
Art Direction +
Graphic Design

The classic barber experience.

Austin is a city in transition. There aren't a lot of places that one can go to shoot the shit with friends and feel comfortable in their own skin, feel like they belong. That's the sort of place that Matt is building at Honest Barber. The Classic Barber Experience - top notch service with humility, familiar faces and a friendly community, week in, week out.

We worked with Honest Barber to frame and focus that story. To lead with it in their marketing efforts, and we crafted their brand elements to better reflect that classic feel.

 

 Matt’s philosophy behind what makes a barbershop a staple in your life is the most powerful part of his brand. Before Covid-19 hit, we partnered with Story Minute in Austin, Texas to capture and tell that story.