Podcast
Produced in partnership
with Christian Crews at Wavepoint
Wavepoint, Found Season 1
Two things are most likely to limit your ability to adapt through change— Inability to see a future, and an inability to see yourself in the future.
In this podcast, we partner with futurist Christian Crews to explore how the massive change events of 2020—Covid-19, social justice protests, environmental pressures—are impacting brands and drastically changing what their customers expect.
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Navigating Responsibility Through Identity
In this episode of Wavepoint, Found we dig into what the ongoing social justice and sustainability movements mean for the future of brands and how companies can use their identity to navigate the shifting waters with authenticity. We also discuss how quarter-to-quarter market growth can limit a company’s ability to respond authentically to change, and how businesses might evolve to meet consumer’s demand for social and sustainable awareness.
Navigating Change Through Identity
In this episode we talk about how businesses are more likely to survive when they can balance between holding on to who they are, and also find ways to be flexible, adaptive and humble in the face of change.
Identity in the Post-pandemic Future
At the onset of the Covid-19 pandemic in the US, we recorded this Wavepoint, Found prologue to explore what happens when reality clashes against identity, and how the way we see ourselves both informs and limits our ability to see and adapt to the future.