Breaking into new markets can be tough for B2B brands, with longer sales cycles, complex decision-making, and limited visibility. But success hinges on one key factor: alignment. By bringing your sales, marketing, and product teams together from the start, you can uncover market gaps, create stronger messaging, and accelerate your brand’s growth. Curious how? Read more to discover strategies that will help your brand lead in new markets.

Discover how to build a brand that stands out in competitive markets, even with limited resources. This guide reveals strategies for small businesses and startups to fight above their weight—covering brand identity, audience engagement, team alignment, and authenticity. Learn how to position your brand as a powerful contender against larger competitors, strengthen customer connections, and gain market visibility.

Small teams accomplish big things. They’re driven, passionate, and often work under tight constraints—juggling roles and responsibilities with agility. But this high performance comes at a cost: burnout. Supporting these dedicated teams with clarity, thoughtful processes, and internal branding can make all the difference. Learn how to create a sustainable environment where your small team thrives.

As AI continues to evolve, how do we maintain authentic human connections? In this issue, we explore the balance between embracing technology and nurturing meaningful relationships. Discover how our values of curiosity and humility guide us in leveraging AI responsibly—without losing sight of the creativity and collaboration that drive our success. Plus, a warm welcome back to Sonia Enriquez and a special feature on long-lasting partnerships. Read on for insights, stories, and a bit of serendipity!

Building a brand that works for everyone is no easy task. When each department—from HR to Sales—has unique priorities, balancing brand integrity and flexibility becomes a challenge. In this article, we explore strategies for simplifying complex brand systems, empowering teams, and embracing imperfection to foster cross-functional collaboration. Discover how to build a brand that resonates with diverse stakeholders while keeping the bigger picture in mind. Read on for insights on simplifying brand complexity and finding harmony in organizational dynamics.

Your customers want to feel understood, not lectured to. Yet, many sales teams fall into the trap of talking too much about themselves and over-explaining their solutions. In this article, we break down how to reframe your brand story around your customer’s needs and focus on delivering outcomes—not processes. Learn how to speak to your audience in a way that resonates and builds lasting relationships. Read on for tips to transform your sales approach and truly connect with your customers.

We could talk in circles all day about what a brand is. But, a more useful pursuit is to ask what a brand does. It's more practical, and it's how we start our brand building process at Found. A brand can do 3 things; hold meaning, build interest and create intention.