Case:
Kalypso
Brand Strategy and Management +
Positioning and Messaging +
Identity and Marketing Design +
Video Production +
Art Direction
We helped Kalypso grow from 8 to 300+
Kalypso needed to stand toe-to-toe with big consulting firms 100x their size and differentiate themselves from small firms with a narrower focus.
In partnership with the internal Marketing team, we evolved the Kalypso brand as they grew. We reflected the brand across all channels, including digital, sales and marketing materials, industry events and internal communications.
Today, Kalypso is a digital innovation force with an international team in the hundreds.
In May of 2020, Rockwell Automation, Inc. (NYSE: ROK) acquired Kalypso, citing their strong brand presence in the digital transformation space.
A key focus was on culture and aligning the virtual workforce behind the brand.
Kalypso is not your standard-issue stuffed-suits consulting firm. It was built to be a place where characters with character deliver with professionalism and integrity. It's written into their core values and they mean it.
For a tribe constantly on the move, shifting focus from one high-demand project to another, Kalypso’s unique brand and culture provided an essential, grounding element of ‘home.’
This is readily apparent at KARMA, Kalypso’s annual gathering, where the genuine affection and friendship between Kalypsonians is palpable. Some of these folks see each-other maybe once a year. It was an honor to help craft that experience for them.
The work on the internal brand allowed Kalypso to hold on to their best people and attract the talent they needed to grow.
“Found is responsible for the design ethos that permeates our identity. They helped us rediscover our brand as we grew and our priorities changed. Found uncovered clues of a rebellious streak and suggested design, language and ways to empower Kalypsonians to embrace our insurgent roots. They’ve been instrumental in driving internal adoption every time our messaging changed.
Found’s creative direction is the reason we’re able to present our brand cohesively across touchpoints from in-person events around the world to social media and business development materials.”
