Consumer Values After the Vaccine

With multiple vaccines shipping, it looks like our pandemic year might be nearly at an end. The release valve is about to blow. But what does that really mean? How will we react, what will we need when it’s all over? How have we changed, as consumers, and what does it mean for brands and products?

In this episode, recorded at the end of 2020 with futurist Christian Crews, we talk about what the next 5-10 years may look like. The changing consumer expectations, and mind-spaces that companies need to consider if they hope to connect with consumers, post-pandemic.   

Episode Topics:

1. Newly vaccinated, will travel!

2. Who will take care of us when we all go on vacation at the same time?

3. Indulgent consumerism gets tempered by mindfulness and social consciousness

4. How we all embraced our digital lives, consumer adoption on a grand scale

5. How we also all got mindful about digital’s reach into our lives

6. The new digital deal, suddenly we all know our personal data is $$$

7. Millennial trauma is real and it will shape all our lives

8. Gen Z idealism might take the edge off

With multiple vaccines shipping, it looks like our pandemic year might be nearly at an end. The release valve is about to blow. But what does that really mean? How will we react, what will we need when it's all over? How have we changed, as consumers, and what does it mean for brands and products?

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Podcast produced in partnership with Christian Crews at Wavepoint
Engineering and production assistance by Stuart Leach and Zoe Georgulas
Original score by Richard Carpenter of Austin, Texas