Investigations

Article Vesy Ivanova Article Vesy Ivanova

Building brands for a crowd is hard.

Building a brand that works for everyone is no easy task. When each department—from HR to Sales—has unique priorities, balancing brand integrity and flexibility becomes a challenge. In this article, we explore strategies for simplifying complex brand systems, empowering teams, and embracing imperfection to foster cross-functional collaboration. Discover how to build a brand that resonates with diverse stakeholders while keeping the bigger picture in mind. Read on for insights on simplifying brand complexity and finding harmony in organizational dynamics.

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Article Vesy Ivanova Article Vesy Ivanova

Speak to your customer, not at them.

Your customers want to feel understood, not lectured to. Yet, many sales teams fall into the trap of talking too much about themselves and over-explaining their solutions. In this article, we break down how to reframe your brand story around your customer’s needs and focus on delivering outcomes—not processes. Learn how to speak to your audience in a way that resonates and builds lasting relationships. Read on for tips to transform your sales approach and truly connect with your customers.

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Article Vesy Ivanova Article Vesy Ivanova

What does a brand do?

We could talk in circles all day about what a brand is. But, a more useful pursuit is to ask what a brand does. It's more practical, and it's how we start our brand building process at Found. A brand can do 3 things; hold meaning, build interest and create intention.

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Podcast

Everyone had a Covid podcast.

Wavepoint, Found Season 1

Two things are most likely to limit your ability to adapt through change— Inability to see a future, and an inability to see yourself in the future.

In this podcast, we partner with futurist Christian Crews to explore how the massive change events of 2020—Covid-19, social justice protests, environmental pressures—are impacting brands and drastically changing what their customers expect.

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Wavepoint, Found
Consumer Values After the Vaccine
Consumer Values After the Vaccine

With multiple vaccines shipping, it looks like our pandemic year might be nearly at an end. The release valve is about to blow. But what does that really mean? How will we react, what will we need when it’s all over? How have we changed, as consumers, and what does it mean for brands and products?

In this episode, recorded at the end of 2020 with futurist Christian Crews, we talk about what the next 5-10 years may look like. The changing consumer expectations, and mind-spaces that companies need to consider if they hope to connect with consumers, post-pandemic.

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Culture and Vision in the Post-pandemic Future
Culture and Vision in the Post-pandemic Future

In this episode of Wavepoint Found, we’re rewinding back to early summer 2020 to a conversation we had with Christian Crews at the height of lockdown and uncertainty. We talked about how the pandemic is impacting company cultures and creating an imperative to communicate vision to your people and the market.

Building a strong culture and aligning your team behind a vision is not only smart, it pays dividends both in productivity at a time when hiring power is limited, and in increased trust and loyalty for your brand.

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Finding Purpose in Polarization
Finding Purpose in Polarization

The future is always uncertain. With the United States election imminent, on top of everything else that has happened in 2020, we’re all thinking about the future right now. Or it might be more accurate to say that a lot of us are worrying about the future.

In this episode of Wavepoint Found, we’re going to try giving all that thinking and worrying about the future more perspective and purpose.

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